Case Study: Studio A Salon – Expanding Elegance in Houston Heights
Client: Studio A Salon
Location: Houston Heights, Texas
Dates: 2023
Size: 1600 SF
Contractor: Prestige Property Design
Achieving a 25% Revenue Increase Through Strategic Design
Studio A Salon, a leading beauty destination in Houston Heights, partnered with Architangent to not only expand their physical space but also significantly boost their financial performance. Our design expertise played a key role in helping them achieve a remarkable 25% increase in revenue, proving that thoughtful design focused on enhancing customer experience directly contributes to business growth.
The Challenge: A Need for Growth
Studio A Salon had outgrown its previous location and needed more space to accommodate its growing clientele. Initially, the plan was to design a modest 900-square-foot salon that would serve as a second location, allowing the salon to expand its services while maintaining the intimate atmosphere their clients loved.
The Opportunity: Expanding the Vision
Just after securing permits for the new space, the owners presented a new opportunity: the suite next door became available, offering the chance to consolidate operations into one larger, cohesive location. This prompted a significant shift in the project’s scope, doubling the salon’s size to 1600 square feet. Our challenge was to seamlessly integrate this additional space while preserving the original design’s integrity and creating a luxurious, cohesive environment.
The Solution: A Fresh Start with a New Layout
Given the expanded space, our team recognized that a fresh start would be the best way to achieve Studio A Salon’s vision. We discarded the original layout and developed a new design from the ground up, ensuring that the expanded salon would offer a first-class, luxury experience for every client.
The new layout strategically divides the salon into distinct zones that cater to different aspects of the salon experience:
Reception and Retail Area: The entrance immediately sets the tone with a welcoming and luxurious atmosphere. Clients are greeted by a space that’s both inviting and stylish, with carefully curated retail displays that reflect the salon’s brand.
Cut and Style Room: Bright and airy, this central space allows for ample natural light, ensuring that clients feel comfortable and pampered. The layout is designed to facilitate easy movement for both stylists and clients, enhancing the overall experience.
Wash, Color, and Change Areas: These intimate spaces offer privacy while maintaining the salon’s luxurious feel. The design incorporates thoughtful details that make each client’s visit a relaxing, rejuvenating experience.
The Design: Reflecting a Bold and Luxurious Brand
Studio A Salon’s brand is synonymous with elegance, luxury, and a touch of Parisian flair—all elements that our design team embraced wholeheartedly. The interior design palette was carefully chosen to reflect the salon’s identity and elevate the client experience.
Color Palette: Soft pinks, deep sage, and fresh floral accents create a calming yet vibrant atmosphere. The salon’s signature color—pink—is prominently featured throughout, from blush pink walls to pink terrazzo flooring. These elements work together to create a cohesive, branded experience that feels both fresh and luxurious.
Textures and Metallics: Black and white elements mixed with gold and copper metallics add a Parisian touch, providing just the right amount of sparkle and sophistication. The use of these materials not only enhances the visual appeal but also reinforces the salon’s identity as a high-end, luxury destination.
Surprising Details: The bathrooms feature a bold design choice: floor-to-ceiling mirrored walls in rose gold, creating a glamorous and unexpected moment within the space. This attention to detail ensures that every aspect of the salon is memorable and aligned with the brand’s luxurious image.
The Result: A Space that Embodies Studio A Salon’s Vision and Drives Revenue
The final design of Studio A Salon’s new location in Houston Heights is a true reflection of the owners’ vision and brand identity. The expanded space offers the perfect balance between functionality and luxury, allowing the salon to serve more clients while maintaining the high standards that have made them a success.
From the moment clients step into the salon, they are immersed in an environment that is as stylish and sophisticated as it is welcoming. The new layout and design not only meet the practical needs of the salon but also elevate the overall client experience, reinforcing Studio A Salon’s position as a premier beauty destination.
The project’s success, highlighted by a 25% increase in revenue, is a testament to the power of thoughtful design in achieving an entrepreneurial vision. At Architangent, we’re proud to have partnered with Studio A Salon to bring their dream to life, creating a space that will continue to inspire and delight for years to come.
