Skinclusive: Redefining Dermatologic Care with Inclusive Branding and Strategic Design
Case Study: Skinclusive Branding
Introduction
Location: Ft. Lauderdale
Dates: 2022
Skinclusive represents a transformative approach to dermatologic care. With a mission to provide skincare solutions to traditionally underserved groups, Skinclusive celebrates and embraces the beauty of all skin types and tones.
The Challenge
When Skinclusive initially approached us, the primary goal was to design a physical clinic space. However, through deeper engagement, it became clear that the brand required more than just a facility — it needed a unified brand identity and a strategic approach to differentiate itself in a competitive market.
Our Approach
We employed our proprietary Why of Design™ methodology to refine and articulate Skinclusive’s brand essence. This process involved in-depth discovery sessions with the client to uncover her vision, passion, and business goals. By focusing on her target audiences and the specific ways Skinclusive intended to stand apart from competitors, we developed a clear set of brand standards.
These brand standards not only defined Skinclusive's visual identity but also established key messaging pillars to ensure consistency across all customer touchpoints. This foundation provided Skinclusive with a roadmap for maintaining brand authority and recognition as it expanded its offerings.
Solution
To bring the Skinclusive brand to life, we focused on two key deliverables:
Creative Direction & Brand Guidelines
Brand Strategy: Articulated the brand's purpose, mission, and unique selling proposition (USP).
Visual Identity: Developed a color palette, typography, and logo design that reflected the brand's inclusive mission.
Tone of Voice: Defined a compassionate, empowering, and inclusive brand voice that connects with diverse audiences.
Physical Space Design
Leveraging the brand guidelines, we conceptualized and began the process of designing the physical space for Skinclusive. Our goal was to create a space that visually and emotionally reflects the brand’s core purpose and ethos.
Impact & Results
Brand Consistency: We’ve established clear brand standards, ensuring Skinclusive maintains a cohesive presence across digital, social, and future physical spaces. This foundation supports a seamless and recognizable brand experience as the business grows.
Customer Alignment: By focusing on inclusive messaging, Skinclusive is building stronger emotional connections with its target audience, fostering trust and brand loyalty even before the physical location opens.
Differentiation: Unlike traditional dermatologic clinics, Skinclusive champions inclusivity for all skin tones and types, establishing a unique and compelling brand position in the market.
With a solid brand identity in place, the next step is to guide Skinclusive in building its market presence. This journey will culminate in a thoughtfully designed physical space that embodies its purpose, vision, mission, and values.
Why Us?
Our work with brands like Skinclusive demonstrates how strategic branding, thoughtful design, and immersive experiences can turn an idea into a movement. We don’t just design spaces — we craft brand environments that inspire trust, foster loyalty, and drive growth.
Want to chat?
If you’re inspired by Skinclusive’s journey and ready to bring your own brand vision to life, contact us to see how we can guide your business from concept to reality. Your next big transformation starts with one conversation.
